4/8/2023 0 Comments Things for iphone 5c![]() Despite flaunting itself as a more wallet-friendly phone, its price starts at $549, only $100 less than the flagship, better equipped 5s (16GB) - not exactly an impulse purchase price or enough to stop you just handing over that little bit extra to get the best. Cheap is not why people flock to the slick, glass and aluminium Apple stores.īut being plastic is only part of the story. Should a luxury car manufacturer or clothing label release budget-friendly, come-all, versions of its wares it would have a negative repercussion for its loyal customer base too. Not exactly what Apple intended.”Ĭonsidering rival Samsung Galaxy smartphones had been criticized for being too plasticky and not having that premium build to compete with the iPhone, this was a risky move. The “unapologetically plastic” line in the product video was so interesting and memorable, it got played back over and over in articles about the lacklustre demand for iPhone 5c. “Unfortunately for Apple, creativity can be a double-edged sword. Designer Jony Ive even described the phone in the ad as “unapologetically plastic”. He goes on to say the advertising campaign around the iPhone 5c focused too heavily on the word “plastic”, trying as much as it could to turn negative connotations with plastic on its head. For Apple to compromise in any of these areas would be a violation of the Prime Directive.” “ makes products for people who care about design, simplicity, quality and a great experience - and are willing to pay more for these things. Although we might point out he’s referring to its materials as calling a phone that costs from $549 (handset only from Apple) cheap is an interesting choice of words. So why did it go wrong? After all it’s not like the mighty Apple to stuff up.Īccording to a former Apple advertising executive, Ken Segall, it was because Apple “doesn’t do cheap” and its customers have no desire or use for them. It certainly has added some color to the Apple stores, but for execs at the company it has left them a bit red-faced after an underwhelming reception and poor sales figures. But most of all it was for Apple to target a new market. It was the fun, funky, budget-conscious handset for those looking to get on the Apple ladder and stand out from the crowd with gaudy neon hues. The colorful, plastic-backed, iPhone 5c hasn’t exactly rocked consumers’ worlds since it was released last year and a former Apple advertising executive reveals why. Steve Jobs' original Apple computer prototype hits auction block Schumer confronted in DC by anti-Big Tech protesters calling for antitrust vote Grab a refurbished iPad Pro 9.7-inch for a great all-purpose deviceĪpple profit drops 11%, but iPhone escapes economic slump
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